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A Matter of Fashion: 20 Iconic Items

by Bethany Hawkins, Program Manager, AASLH on

AASLH received a review copy of A Matter of Fashion: 20 Iconic Items that Changed the History of Style by Fererico Rocca this week and I thought it would be of interest to our Corporate History Affinity Group. This beautiful coffee table book includes some gems of corporate history for businesses in the fashion world.

Matter of Fashion Levis Photo

A Matter of Fashion takes readers into the rich history of fashion, exploring the different articles that made fashion what it is today. From the founding of jeans by Jacob Davis and Levi Straus in 1873 to the birth of the Chanel handbag in the 1920s, this comprehensive guide introduces readers to the foundation of modern fashion, using photography and illustrations from many corporate collections. Archival collections used for the book include Burberry, Borsalino, Gucci, Lacoste, Levi Strauss & Co., Moncler, and Museo Salvatore Ferragamo.

The author, Federico Rocca has a degree in history, but is now a professional journalist and fashion editor. As a result, the book touches on the history of these iconic fashion items like the trench and the little black dress with an essay on each of the 20 icons followed with lots of beautiful photographs.

What books have published photos and documents from your corporate archives? What great books featuring iconic corporate history highlights do you recommend?

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