Archive for the ‘Marketing’ Category

  • Over the weekend, I was having a conversation with my husband, who works for a regional financial institution. He told me that his company recently hired a Chief Storyteller. Their job is to travel throughout their region to gather stories from fellow employees and clients about how they used the bank to achieve financial confidence. […]

  • This article was originally posted on Museums + Social Media. It is reposted here with the author’s permission. As I write this, I’m enjoying an amazing conference in Indianapolis, Indiana, where I’m representing AASLH at the National Council on Public History (NCPH) Annual Meeting. Last night, I had the opportunity to attend and explore the museum […]

  • At AASLH, we don’t like to reinvent the wheel. We are constantly looking back through History News, Technical Leaflets, and old promotional materials to remember and rediscover all that the association has done over the last 76 years. Yesterday, we came across a 1967 Technical Leaflet called “Reaching Your Public: The Historical Society Newsletter.” To our surprise, much of […]

  • “Making good is merely a matter of exerting sufficient energy.” I often return to this 1924 quote by Carhartt company founder Hamilton Carhartt in my day-to-day work. With 127 years of company history to preserve and provide access to, I’ve surely exerted my fair share of energy over the roughly two and half years I’ve […]

  • Last week, AASLH hosted our very first #AASLHchat on Twitter. Our guest hosts, the Educators and Interpreters Affinity Community, created a great set of prompts on the subject of pop culture phenomena at museums and historic sites. The participation in our chat was almost overwhelming, with 67 users sending 500 tweets! Keep an eye on the […]

  • As a follow-up to Alexandra Rasic’s blog last week, “Is There a Place for Pokémon Go in History Museums,” I was encouraged to write about the ways in which I have employed Pokémon Go at the Aurora Regional Fire Museum. When I first heard about the game I was skeptical, however as the game built […]

  • Some very excited colleagues came into my office earlier this week: “Hey…we’re not only the site of two Pokémon Gyms, but we’ve also got seven Pokéstops!” “OK,” I said, “now how do we engage these people?” Since last Friday, Pokémon fever has swept the globe and we’ve noticed a definite increase in the number of […]

  • It’s really exciting to have this opportunity to share how the Detroit Institute of Arts is re-thinking its interpretive practice, specifically in terms of community engagement. In “The Spirit of Rebirth,” we believe this new model will make us more relevant to our visitors, new and returning. And we also anticipate that it will contribute […]

  • We are proud to announce the newest spring 2016 titles in the AASLH Series from Rowman & Littlefield Publishers. View the full list of titles here, and remember that AASLH members always get 20% percent off the list price for our books. Interpreting Difficult History at Museums and Historic Sites is framed by educational psychoanalytic theory […]

  • Award Encourages Visitors to Tour, Touch and Live Houston’s Storied Past Houston, TX – March 1, 2016 – Historians and preservation enthusiasts now have a chance to relive Houston’s storied past thanks to Houston First Corporation for awarding $12,500 to The Heritage Society (AASLH members since 2013), Houston’s only outdoor, interactive historic museum and park. […]