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Does Your Historic House Need Reinventing?

by Ken Turino, Manager of Community Engagement and Exhibitions, Historic New England, Member of AASLH Historic House Museum Committee on

AASLH is helping historic sites around the US look at how they engage with their communities and their sustainability and in a one-day symposium, Reinventing the Historic House Museum. After successful workshops in session in Portsmouth, New Hampshire, Atlanta, and Woodstock Vermont, last year, we kicked off this year with St. Louis in April. Another is slated for May 20, 2016 in New Orleans.

 

Photo by Max A. van Balgooy

Photo by Max A. van Balgooy

The Historic House Museum in America is not dead nor are most of them dying. The field, however, needs to take time to reflect and renew as the world around our historic sites continues to change. This one-day symposium is designed to offer practical information, including ways to analysis your historic sites competitiveness. Presenter Max van Balgooy, President, Engaging Places LLC, says “The real point of competition is not to beat your rivals but to find a position in the community that ensures you are distinctive, sustainable, and mission driven.” The workshop also offers solutions to the challenges facing historic sites, and shows plenty of examples of successful sites who have connected to their communities, become sustainable, and attracted visitors.

 

Symposium in St. Louis

Symposium in St. Louis

After looking at current reports to the field such as the Historic Site visits of the Humanities Indicators , Max van Balgooy discusses The Five Forces that are Affecting Your Historic House Museum, his analysis of the most important opportunities and threats facing historic sites in America. This presentation is based on the latest social and economic research and includes a discussion on strategies for responding to these external forces at your house museum. We follow this with a practical exercise in how you can take this tool back and use it strategically to evaluate programs and your site.

Photo by Ken Turino

Photo by Ken Turino

I provide participants with a comprehensive understanding of the rewards and challenges facing historic house museums today by giving examples of sites across the country who have implemented creative forms of interpretation and programming as well as ways to earn income all to become more sustainable.

In these symposiums we have plenty of time for discussion and visit a historic site visit. If you would like to join us at the Historic New Orleans Collections you can register here.

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