Successful museums and sites clearly understand what their visitors want and need for a high quality experience. They also know success requires collecting real data from real visitors.

Assumptions made by staff are only that: assumptions.


Here’s why you should use Visitors Count! in 2015 to help you conduct a visitor survey:

  1. You receive Key Drivers that identify your museum’s unique visitor experience attributes—these are the absolute “deal breakers” that determine whether or not your visitors have a high quality experience.
  2. We offer Benchmarks that compare your survey results with other museums of similar type, budget size, governance, geographic location, and more.  No other program offers this benefit!
  3. Our proven survey instrument saves you valuable time and money. Plus you receive custom questions and a convenient payment plan.

And we can give you more than 175 additional reasons!

Over 175 museums and historic sites can’t be wrong. That’s how many have taken the leap with Visitors Count! Check out the list of past and current clients here and make 2015 the year you discover the key to your museum’s success.

Sign up by January 15 to survey spring and summer visitors. Or, sign up by June 1 to survey summer and fall visitors. We’re always happy to tailor a survey plan that fits your visitation seasons.

To discuss using Visitors Count! at your museum, contact Cherie Cook at [email protected] or 573-893-5164.